Across devices targeting – one view of the user
Build cost efficiencies and effective targeting through our omnichannel platform. We can recognise a user across multiple devices and target them with different messages depending on the time of day, type of device and behaviour.
Whilst our services focus primarily on programmatic outcomes across the Viewspotter business via our in-house trading desks and optimising teams, we also embrace both the need and smarts on providing all digital services for our clients.
These include end to end service delivery therefore in all areas of the digital eco-system from campaign concept creation, creative and lead or sales path services including web design and landing pages and conversion funnels, paid search and social media (Facebook, Instagram, Linked in) and of course analytics and campaign measurement not only across the programmatic campaign you may engage with us, but also attribution modelling across all digital services we will deliver for your campaign in all stages of a product’s life cycle from awareness to conversion.
With strong knowledge of all media platforms, Viewspotter can develop an online campaign by reaching out to your consumers, in the right context and help achieve the recognition your brand needs. We work with leading partners that employ proprietary human and tech-driven systems to ensure your ad dollars are spent on real users via legitimate publishers. We track patterns and monitor activity across sites, IPs, publishers, and supply vendors in the ongoing fight against fraudulent behaviour
If they have thought about it, then we can get them to think about it again! The science behind Viewspotter can drive traffic to your website by capturing an online ‘view’ pattern. High performance is then achieved as Viewspotter bids for the most cost effective audience at the right time, targeting the most relevant users. We don’t settle for stale bidding practices throughout a campaign, we optimise on every point possible to achieve dynamic, effective bidding that drives performance.
Thanks to the developments in programmatic advertising, you can now get serious with social! The power of real-time bidding in social media platforms makes it possible to customise an audience in a fun and relevant environment. Use our platform to leverage first and third party data for enhanced results. Or Manage and optimize FBX campaigns with the same tools you used across other exchanges including: Day-of-week, Geo targeting, Frequency control, Frequency pricing & Time-of-day