Viewspotter was at the CES 2024

CES 2024 in Las Vegas truly has delivered the technology of tomorrow across so many categories, product areas and just for daily life.
Technology, science and business and now media – all with enormous innovations to come.    Not only did the event provide enormous inspiration but also gave a strong light into the future  of daily lives effecting also how we consume and trade media with for the first time , a considerable effort put into the media tech space.  

Sure there was flying cars, robotic “everything”  and of course various amazing electric vehicles and of course AI being the core of the event this year.  
But for Viewspotter, it was more about how this new technology / AI world will look when we are both trading/ buying media and targeting audiences next level and also how our target audiences will be consuming these media messages.
Its obvious AI and other innovations and developments in targeting customers will continue to evolve to make our media buys more targeted, relevant and have less wastage but its how these buys will roll out across platforms and screens across so many devices and environments on a user level that is really exciting!

The “C Space” event area was by far the most relevant and informative for Viewspotter.
C space is the essential gathering point for advertising, entertainment and content communities worldwide.
Featured companies present and speaking at this event were the Likes of Netflix, Disney, Amazon, Triple Lift, Criteo, Microsoft Ads, Samsung and many more.

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