Viewspotter

Video pre-roll and mid-roll ads are a promotional video message that plays before the content the user has selected across websites .Programmatic video via Viewspotter runs across the web on all devices and can be highly targeted to your audience using a variety of strategies such as contextual keywords, site white lists, audience profiles and industry categories any many more.  Control your reach & frequency!

Target your TELEVISION audience ONLINE!
‍We can access all of the online platforms for streaming and catch up television through: mobile apps, desktop & connected televisions (smartTV).Viewspotter can deliver strong rate positions across all FTA networks including 7/9/10/Foxtel/ SBS television networks and now also on Netflix and Binge !  

While display and video are cornerstones of digital buying, the rapidly evolving nature of programmatic audio is one of the most exciting emerging cornerstones of multi-channel campaigns. To serve this need, we’ve partnered with the leading digital audio vendors including Spotify and incorporated programmatic audio as an organic capability within our in-house DSP vendors.

Digital Out Of Home (PDOOH) -  distribution of dynamic content across digital screens in public spaces, such as bus shelters, large and small format billboards, in-mall advertising and many more formats. Viewspotter has commercial deals in place with all leading PDOOH vendors including JC Decaux, Ooh Media, Westfield, Val Morgan Outdoor and Cartology (Woolworths).  

In recent years, brands have uncovered how to utilize content to better serve the needs of their target audiences, igniting the future of native advertising.Native fights ad fatigue by exposing brands within editorial content, engaging the  audience with relevant and refreshed discoveries. In fact, consumers trust content on publisher sites 24.4% more than content they see on social platforms, and look at native ads 53% more than display ads.

In addition to Viewspotter delivering amazing HMTL5 rich content, RICH MEDIA can also deliver high impact custom take overs and skins across desktop and mobile devices. High impact site take overs drive an average of 30% higher viewability and more than double the average CTR of a standard programmatic display campaign. Think of it as a billboard on a website that cant be missed !

Using the power of the Google AI via DV360 – we can target millions of data points and user behaviours into classified categories of interests and affinity audiences. A very powerful way Viewspotter can target your audience real time based on current site behaviours and trends. This tactic can be used across all objectives including reach and awareness, traffic, consideration and even conversion and lead generation.

Viewspotter uses leading platforms such as Grapeshot and tools to target your audiences using contextual keyword targeting. Custom Keyword Targeting – reaching users engaged with consuming relevant content at site level using whitelists. A powerful way to target your audience anytime, anywhere using the power of programmatic media buying, trade desks and technologies.

The power of remarketing ensures we deliver of frequency of the message you are promoting and via our platforms intelligence - it can be done better than ever.. Our platform helps marketers understand this information, transform it into unique actionable insights and use these insights in an automated way to engage your consumers across devices with frequency controls. Viewspotter remarketing tactics are leading in being able to follow potential consumers that have shown interest in your products/ brand (by visiting the site) across the web, optimizing in real-time to ensure we don’t overexpose but still drive engagement and leads.

Using the DV360 DSP (incorporated in the GMP – Google Marketing Platform) Viewspotter delivers You Tube True View and Discovery ads across the You Tube platform and partners. You Tube promotes online video using various targeting elements such as affinity and interest targeting + YT Channel targeting. Also now a great direct response lead generation and conversion platform.