Viewspotter

Your one stop shop
for programmatic advertising

Via our automated technology, we will help you efficiently and effectively decide which ad impressions to purchase and how much to bid, based on a variety of factors and over multiple devices.
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We partner with the best in the industry
Not only are we partnered with the best practice trading desks globally, we are also aligned with very strong exclusive digital publisher arrangements locally and abroad.
Viewspotter has a long term trading history in the programmatic space and with our continuous desire to innovate we are any businesses winning programmatic partner!
Our credentials
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The Viewspotter Programatic
Media Offering

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display

Display advertising is banner advertising on websites. It includes many different formats and contains items such as text, images, animation, embedded video, and rich media. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors but also can be used as a power lead generation tactic with strong creative messaging and a powerful call to action and landing page.

display
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video

Video pre-roll and mid-roll ads are a promotional video message that plays before the content the user has selected across websites .Programmatic video via Viewspotter runs across the web on all devices and can be highly targeted to your audience using a variety of strategies such as contextual keywords, site white lists, audience profiles and industry categories any many more.  Control your reach & frequency!

video
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BVOD

Target your TELEVISION audience ONLINE!
We can access all of the online platforms for streaming and catch up television through: mobile apps, desktop & connected televisions (smartTV).Viewspotter can deliver strong rate positions across all FTA networks including 7/9/10/Foxtel/ SBS television networks and now also on Netflix and Binge !  

BVOD
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audio

While display and video are cornerstones of digital buying, the rapidly evolving nature of programmatic audio is one of the most exciting emerging cornerstones of multi-channel campaigns. To serve this need, we’ve partnered with the leading digital audio vendors including Spotify and incorporated programmatic audio as an organic capability within our in-house DSP vendors.

audio
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out of home

Digital Out Of Home (PDOOH) -  distribution of dynamic content across digital screens in public spaces, such as bus shelters, large and small format billboards, in-mall advertising and many more formats. Viewspotter has commercial deals in place with all leading PDOOH vendors including JC Decaux, Ooh Media, Westfield, Val Morgan Outdoor and Cartology (Woolworths).  

out of home
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native

In recent years, brands have uncovered how to utilize content to better serve the needs of their target audiences, igniting the future of native advertising.Native fights ad fatigue by exposing brands within editorial content, engaging the  audience with relevant and refreshed discoveries. In fact, consumers trust content on publisher sites 24.4% more than content they see on social platforms, and look at native ads 53% more than display ads.

native
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rich media

In addition to Viewspotter delivering amazing HMTL5 rich content, RICH MEDIA can also deliver high impact custom take overs and skins across desktop and mobile devices. High impact site take overs drive an average of 30% higher viewability and more than double the average CTR of a standard programmatic display campaign. Think of it as a billboard on a website that cant be missed !

rich media
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contextual web

Using the power of the Google AI via DV360 – we can target millions of data points and user behaviours into classified categories of interests and affinity audiences. A very powerful way Viewspotter can target your audience real time based on current site behaviours and trends. This tactic can be used across all objectives including reach and awareness, traffic, consideration and even conversion and lead generation.

contextual web
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keyword targeting

Viewspotter uses leading platforms such as Grapeshot and tools to target your audiences using contextual keyword targeting. Custom Keyword Targeting – reaching users engaged with consuming relevant content at site level using whitelists. A powerful way to target your audience anytime, anywhere using the power of programmatic media buying, trade desks and technologies.

keyword targeting
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remarketing

The power of remarketing ensures we deliver of frequency of the message you are promoting and via our platforms intelligence - it can be done better than ever.. Our platform helps marketers understand this information, transform it into unique actionable insights and use these insights in an automated way to engage your consumers across devices with frequency controls. Viewspotter remarketing tactics are leading in being able to follow potential consumers that have shown interest in your products/ brand (by visiting the site) across the web, optimizing in real-time to ensure we don’t overexpose but still drive engagement and leads.

remarketing
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Youtube

Using the DV360 DSP (incorporated in the GMP – Google Marketing Platform) Viewspotter delivers You Tube True View and Discovery ads across the You Tube platform and partners. You Tube promotes online video using various targeting elements such as affinity and interest targeting + YT Channel targeting. Also now a great direct response lead generation and conversion platform.

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Why work with Viewspotter?

We use the right in-house tools for the job. Not all technologies are alike. With 10 years of experience in the digital programmatic space, we have learned and deliver a technology solution that is most effective and efficient for each campaign.

Reach & Awareness, Traffic, Engagement, Conversions and Leads, Completed Views, App Downloads, and in brand safe high value inventory –  we deliver based on your campaign needs.

With 1000’s of campaigns behind and no bias to any platform or technology we have in-house, our only objective is results!

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AI Powered Results

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DSP Agnostic
Full Funnel Integration  icon

Full Funnel Integration With DMP / DSP / AD-Serving

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Real Time Human & Technology Trading

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Integration With Other Media Channels All In One Place

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Creative & Content Services In House

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Dynamic AD Creation & Connection

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AD-Ops Onboarding Full Service

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Leading Optimisation Platforms

Best Practice Measurement & Reporting Technology
Best Practice Measurement & Reporting Technology
Some of the clients we work with
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Contact us to get started
Get in touch with us today to discuss your next project.